"Helping You Get More Business Online"
INTERNET MARKETING AUDIT
If you are thinking of getting more business from your website or if you simply want to find out how you can tap into the Internet revolution you need the OnPage1 “Internet Marketing Audit”.
GOOGLE PLACES
If you have a local business then you need to be listed in Google Places so that your business shows up when potential customers look for your services.
FACEBOOK FOR BUSINESS
You will have heard about how Facebook is becoming an important Internet Marketing tool but you probably do not know how to make it work for your business.
MOBILE INTERNET
More and more people are now using mobile devices such as the iPhone and Andriod smart phones to access the internet. This trend is rapidly increasing with the younger generation being more mobile.
Before I met the team at OnPage 1 Media our website was lost in cyberspace and the occasional visit it did get didn’t generate much business at all. The good news is that after working with the team at OnPage 1 Media my website is now producing high quality leads every month. In fact we got 16 highly qualified leads in April alone.–Grant Wadley, Enviromaster & Heat Pumps Christchurch
How To Get Your Internet Marketing To Work
Internet Marketing has become one of the fastest growing strategies and it is also the most effective way for businesses to get more leads. Everything is going online because that is where people are looking for products and services.
The most important aspect to consider is convenience and relevancy for the person wanting to get information. If you can give a person the exact information that he or she is looking for and make it an easy and quick experience then you have a very good chance that that person is going to do some business with you. The more helpful you are the more likely that prospective customers will visit and stay on your site resulting in a higher conversion rate.
And this is also exactly what Google and other search engines do. They regularly visit your website and check if you have good information and if it is a good user experience. Your whole web design needs to be driven by these 2 factors: good and relevant information and a great user experience. If you can achieve this, your website will rank very well and you will make more sales.
Internet marketing is not all that different to offline marketing. The same rules apply. It’s just that for online marking it is all happening on your website. The real beauty of this it that people can come and do business with you via your website 365 days a year and 24 hours a day.
In the past people used to use the Yellow Pages and a whole lot of other media. this is now changing rapidly. Think about it. Where do you go when you are looking for anything about a product or a service? You go online. Right? If you don’t, ask any kid and they will confirm what I am saying here.
If you have spent any money on offline marketing then you have to refocus and think about how you can shift that spend to your internet marketing. Talk to someone who knows how you can tap into the world of the internet and get a stream of customers who are ready to buy.
Here is what NOT to do with your Internet Marketing
- Do not ask your web designer to optimize your website or to do any Search Engine Optimization (SEO) for you. Most stuff it up. They may be good at web design, but almost everyone we have talked to sucks at really effective internet marketing.
- Do not waste your time trying to do this by yourself. We have spent many years learning how to get a website ranked on page one and in the 1st position. On top of it, it is changing all the time. Google continuously updates how it ranks webpages and you cannot keep up with it unless you work on it at least once every week.
- Try and do this on the cheap. You know how valuable marketing is to your business. In the past you have invested in Yellow Pages, Print and Radio advertising. Why should that be any different now? For you to get more customers from the internet, you need to invest in your internet marketing on an ongoing basis. That’s the way it is; the person who invests more and does it smarter will get the lion share from their online marketing.
- Building a great looking website before you have thought about how that will get you more business. PLEASE don’t do this. It’s like building an amazing shop in the middle of nowhere and then expecting it to attract heaps of new customers. There are many, many ways of tapping into the internet and getting more customers.
For example you can use: PPC (Pay per Click) Advertising, Adwords, Social Media and Facebook Adwords, Google Places, Lead Capture Pages, Landing Pages, Mobile Websites, Video Marketing, Blogging, Link Building, Forum Posting and Commenting, Banner Advertising, Local Business Directory Listing, Email Marketing, List Building, White Papers, Article Marketing… and many more. These are just a few things that you should consider for your Internet Marketing before you get a fancy website built.
Do yourself a huge favour and speak to one of our experts about how we can get your Internet Marketing working for you. Yes, you need to make an investment but it can save you a huge amount of frustration and wasted time and money later on. Once you have done a Internet Marketing strategy session with us you will know exactly how you can tap into the internet and get more business online. If you want your Internet Marketing to work, come and speak to the best Internet Marketers in New Zealand.