The Mobile Revolution Is Here… Especially For Local Business Owners Like You… See Video For Proof!
By the way just in case you think the Mobile Revolution is some kind of crazy fad then take a look at these business generating stats:
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Smartphone & mobile devices such as iPads etc have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.
Here’s some interesting stat’s coming out regarding smartphones users: |
Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.
- Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites.
- Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)
- 24% recommended a brand or product to others as a result of a smartphone search.
Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.
- 95% of smartphone users have looked for local information
- 88% of these users take action within a day, indicating these are immediate information needs
- 77% have contacted a business, with 61% calling and 59% visiting the local business
Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.
- 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer.
- 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones.
- 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store.
Make no mistake more and more people are now using mobile devices such as the iPhone and Andriod smart phones to access the internet. This trend is rapidly increasing with the younger generation being more mobile.
If you have a website that is not mobile optimised, looks clumsy on a mobile, or loads slowly on a mobile then you will miss business from this group of people.
Ideally, your website will be able to recognise when it is being accessed by a mobile device and present mobile optimised pages. You will probably want to only show a few selected pages.
This way your website can look awesome on a PC and also look good and load quickly on a mobile device.
For some websites this is really easy to do and for others it is nearly impossible. Talk to us and find out how this can work for your website.